STAY CALM EVERYONE STAY CALM rest assured you have come to the right place. I’ve run a semi-successful (*cough cough* this is my modesty showing) humorous, social justice blog for three years (sorry, I'm not giving out the name for it here!). So now this blog-famous-extraordinaire is coming to you from inside her cubicle, and I have all the qualifications to tell you how you can have a successful tutoring blog.
STEP #1:
Make a blog through a professional site. Do NOT for all that is good in the tutoring age, use Tumblr as your platform. Wordpress or Blogspot are good to use because they give you free reign over content without unnecessary clutter on your home screen. Tumblr is for the recreational blog, not professional. Make sure you pick an appropriate format as well that isn’t too generic or too ostentatious. This means no black and white (unless you are trying to teach black and white photography), nothing you can describe as kawaii aka no pink stars or hearts or animated panda stickers (unless you’re trying to teach Japanese marketing), and avoid Comic Sans MS because that font is God awful.
STEP #2:
Determine a target market and format accordingly. After having created a blog on one of these nifty sites, you need to determine what services you are actually trying to sell. Some tutoring subjects have a more determinable target audience than others. What you are trying to tutor should determine how your blog looks and pander to what your audience would find most aesthetically appealing. Here is also where you should ask for second opinions and critical feedback; see if what you’ve done makes your friends and family want to click around the site and whether it makes you look qualified in what you are trying to teach.
STEP #3:
Establish credibility for yourself. Put content on the site that shows potential customers and/or students that you are qualified to teach. Photos of you teaching other students (with permission), writing content about past experience or success stories or awards, or even teaser videos that show how you teach, are all good ideas. If you can get anyone to write a testimonial, it would also be a good idea to post those. As a few design tips, Keep your site as vertical as possible, people are more likely to read long columns than rows, that’s why newspapers write articles in columns instead of chunky-extremely-horizontal-paragraphs, if it looks shorter people will read it; quality photographs are always a good idea if you can find them. In general, people do NOT like to spend a lot of time determining opinions, so photos and other quick things their eyes can flick across are always good ideas.
STEP #4:
Advertise like there’s no tomorrow. There are plenty of websites that allow you to post your information for free to attract new customers. Make sure the sites you advertise with are honest and safe to maintain a good reputation. www.LRGNO.com is good site to offer your tutoring services to people in your area and also look for customers or potential tutors for yourself. Make sure that when you have matched with a student that you meet them in a public place with people around for safety reasons.
Running a successful blog in itself can be a struggle, running a tutoring blog with a lot of traffic can be even more challenging. Don’t give up, tutoring can be a very rewarding experience that lasts longer than the lessons themselves.
Photo Credit: WoodleyWonderWorks
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